Consumer Behavior vs. Graphic Art Effects: A Sociological Appraisal

The paper analyzes how the consumer's behavior is ever changing under the power of advertisements and through the graphic arts in modern times. Graphic, motion graphic and such activities seriously impact the taste and consumption behavior of the clients with special reference to the people in more developed world. As consumption helps more products appear in the market, the owners of the products concerned, try their best to have more graphic art advertisements to sell more goods, and in this way the consumer behavior is always exposed to various graphic advertisements. Such a behavior is widely being adopted by the markets in developing countries too. Similarly, producers promote purchase and newly-designed and produced goods and services through the means of graphics in general. Scholars of consumption behavior mainly study economic institutions such as department stores, taste formation, household budget, food consumption etc. Consumption studies are used to examine the patterns of inequality and cultural change. In discussing consumption behavior, Mc Donaldization as an example is discussed to demonstrate the spread of standardized fast food which leads to uniform practices on consumption behavior and culture. Such a standardized consumption patterns initially started through the widespread advertisements and graphics in the West, and gradually diffused all over the world. In many of the graphic art works, social class plays an important role. Psychographic profiles or make-up of a person is constructed and used in advertising, and as a means to encourage consumption behavior. However, graphic advertisements motivate people to buy things, and in this process the company makes profit.

Keywords: Graphics, Consumption, Products, Consumption behavior, Standardized consumption